1. Be honest in all communications and actions
2. Maintain personal integrity
3. Strive to be fair and just in all dealings
4. Treat everyone with respect
5. Be caring, compassionate, and kind
6. Be accountable
7. Make every reasonable effort to fulfill your promises and commitments
8. Do not talk badly about any of our competitors
9. Help your fellow employees to improve their skills
10. Do what is right, not what is easy.